Make choosing and ordering easier.
Separate information that changes often from information that stays useful. A seasonal insert can be easier to update than the complete menu; a catering brochure may need a different reading order from a takeaway sheet.
Details worth reviewing
- Have the restaurant approve item descriptions, pricing, and any food-related information.
- Test ordering links and QR codes using the final printed dimensions.
- Provide the intended cleaning, moisture, and handling conditions for material discussions.
Choose materials around their actual use: whether a person will write on the piece, keep it for reference, put it in a folder, or read it from a distance. Ask the team to confirm stock, finishing, quantities, and timing for the final specification.
Before you order
Should specials be printed as a separate insert?
If they change more often than the main menu, a separate insert can be practical. Share how frequently the information changes and how the piece will be displayed so quantity and format can be compared.
Can the pieces be planned as one project?
Share the whole set of materials together, including sizes, quantities, versions, and the intended distribution date. The team can then review how artwork, materials, and production requirements fit together.